Daimler Art Collection was started in 1977 and currently includes
about 1800 works by German and international artists. The collection
focuses on abstract and geometrical pictorial concepts, from which
it derives its distinctive character.
starting-point is fundamental tendencies in 20th century Modernism
in south-west Germany, and this basic direction has been expanded
in the 90s by adding exemplary works by European and American artists.
future policy will be to acquire a representative selection of photography
and media art. A changing selection from the collection is accessible
to Daimleremployees and the public at the company's various
locations. As well as this, the Daimler Art Collection started
as early as the 80s to acquire a high-calibre ensemble of sculpture
by contemporary artists, and this is a striking feature of the company's
Stuttgart, Sindelfingen, Ulm and Berlin premises.
its quality and presence among the staff, the Daimler Art Collection,
initiated in 1977 and since then continuously expanded to include
some 1,000 works of art today, reflects commitment to
art as an inherent element of the corporation's social self-concept
and cultural profile.
works of the Daimler Art Collection are permanently exhibited
at the corporation's different locations (the large sculptures and
changing works compositions in Stuttgart-Möhringen are showed to groups
of staff and external visitors by appointment).
Smaller sets of works are exhibited in company-owned sales and service
outlets and in production plants.
increasingly global business activities of Daimlerhave impacted
the collection in that it has become more mobile
and its long-term concept is internationalized
to a growing extent, in keeping with the basic, abstract/minimal orientation
of the collection. The corporation's relations with the USA,
with Japan and South Africa are reflected in the profile and activities
of the Daimler Art Collection.
for internal corporate processes
activities and globalization at the same time represent a challenge
for internal corporate processes in which the collection is involved
to a growing extent. The mutual exchange of knowledge and expertise
benefits both sides: the competencies of artistic activity, for instance
in the fields of globalization, identity and value definition, can
add to the spectrum of problem-solving options within the corporation
and enrich the corporate approach by alternative solutions and
the more intensive consideration of "soft" factors.